About Us


Imaginative Consulting LLC, was started in 2006, by Roseann Baldauf-Shales, now known as “Ro Shales, The Connector” to support start-up companies. We’ve evolved to provide consulting services to young, established, and mature market companies specializing in Direct Sales. Ro brings years of experience including running her own million dollar party plan organization and working in a corporate role with increasing levels of responsibility, from Regional Manager to National Sales Director, to VP Sales.

Ro studied all aspects of Direct Selling. not knowing that she would become known for IC as in; “I see!” and “What if…?” Her ability to recognize challenges and match them with clear solutions logically led to exciting new ventures as a successful business consultant.  She has created a support team of experts to work together with you to meet your needs.

The IC Team uses the power of imagination to offer fresh and feasible ideas for your company combined with passion to bring out the best in your people and increase results for your sales force and your bottom line.

Our work focuses on three core concepts:

  1. Clarification
  2. Simplification
  3. Amplification

We work with companies at every level and in every area. First we Clarify the intent of your training, programs, promotions, sales tools and more.  Next we Simplify your message to its essential components.  Finally we Amplify your message and make it stronger, louder, and broader to exceed your expectations. Our team works hand in hand with your team to create results. See Programs/Workshops and Consulting Services

I have on my desk the original version of this book by Sherle Adams in 1987. I give you my word, this book changed my life and many others, for it was my personal reference and guide on my amazing 25 year journey in direct sales. The fusion of Ro’s wisdom with the original is brilliant. Too often we underestimate the power of kindness…a kind word, a compliment, a smile, a sincere and authentic connection in sharing an opportunity that literally could change a life. For contemporary solutions to manifest an abundant, sustainable business in the ‘relationship industry’, embrace the wisdom of RECRUIT. Your destiny awaits…
Mikki Lessard, Founder, With Gratitude and Grace
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